Loyalty Program Dashboard

Overview: Users who have already been using the existing program gave enough insight for a start. I considered them as experienced users and my new approach shouldn’t be very much different what they have already obtained.

Process: collaboration along the process, prototypes, tests, iterations and until the launch. In every initial stage, I made it sure that the new design works properly across different user scenarios.

In order to test the reliability of the changes, HEART tool utilised, from the Google’s research team, in order to measure the product user experience.


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