Sephora – Augmented Reality

Process: Augmented Reality (AR) was already introduced to many people, thanks to Pokemon Go. In our interactive experience, we placed “augmented” objects as chests. Users could play a simple game according to their real-world cosmetics preferences, they had a chance of winning discounts or free products.

My role: 

  • Design Strategy
  • Desk Research
  • Prototyping
  • User Experience
  • Qualitative Research
  • Presentation

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